The Essential Features of an Ecommerce Website

If your business is partially or wholly depending on your ecommerce website, then you have to make sure that it performs perfectly. Apart from various aspects such as loading time, security and layout you website should incorporate many other elements that are aimed at enhancing the overall aesthetics and usability. If a visitor does not like the look and feel of your website, then chances are that they will never return. The following text uncovers the most important components of an ecommerce Website that should not be missed out on.

Company Logo:-

Customers associate better with businesses who make use of logos, names and unique colour schemes. If you want your visitors to take you seriously, make sure you incorporate your company logo in the ecommerce website as sensibly as possible.

Categorisation of Products:-

Visitors should be able to browse various products with the help of clearly defined categories. Imagine visiting a website where everything is randomly displayed; frustrating right? Your visitors will feel the exact same way.

Search Box:-

You may have millions of products in your catalogue. However, a visitor will only be interested in one specific product. In order to make sure that your visitors are able to find what they are looking for in the shortest possible time, make sure that your Ecommerce Website has a search box.

Easy Shopping Cart/Checkout Page:-

The shopping cart and checkout page is probably the most important part of an ecommerce website as this is where the visitor is most sceptical and cautious. If they get the slightest hint of unprofessionalism and ambiguity chances are that they will walk away from the transaction. Therefore, it is essential that you make your shopping cart and checkout page as unambiguous as possible. Your ecommerce website should incorporate third party payment gateways such as PayPal and Google Checkout. Make sure you display this information in a clear and prominent manner.

For an expert Ecommerce Website, you are welcome to get in touch with Direct Solutions, by phone on 01204 263000 or email This email address is being protected from spambots. You need JavaScript enabled to view it..